Earth Month is almost over, but we here at PeaceKeeper still want to let all of YOU know how other companies have been going sustainable!
On April 14, eco-friendly fashion line Loomstate threw a party to commemorate the 40th anniversary of Earth Day. The main attraction? A 40-man drum circle led by Japanese noise-rock musician Hisham Bharoocha.
“Earth consciousness doesn’t really have to be a drag,” explained Loomstate designer Scott Hahn. “[We’re trying to] find new ways to speak to people. There’s a lot that can come from, you know, sharing and energy and inspiration. It’s hard to ask people to change; it’s better to inspire them to change.”
The party, hosted by Hahn and his design partner Rogan Gregory (known for the socially conscious fashion company EDUN) also featured a light show, a face-painting booth, and a 20-foot pyramid installation designed by jewelry designer Pamela Love. The drum circle was set up around the pyramid; guests were encouraged to bring their own instruments.
Bharoocha said that the circle was a modern interpretation of an ancient rain dance, and that the beat of the drums were intended to give guests “that sensation of being something larger than yourself,” a fitting objective for a celebration of Mother Earth.
We at PeaceKeeper find Loomstate’s mission admirable! The company, founded in New York in 2004, insists on using organic cotton in all its clothing, and enforces fair labor in its manufacturing. Additionally, their clothing is made in factories that operate under the highest ethical and environmental standards, so you get gorgeous, comfortable duds for half the pollution and waste.
If you’d like to find out more about Loomstate and its mission, you can visit their website at www.loomstate.org. Additionally, you could indulge in some eco-friendly beauty products of your own! Why not try PeaceKeeper’s Paint Me Tranquil, a springy shade of light pink that’s 100% vegan? Or our Eco-Sensual Lip Balm, also vegan and made with 73% organic ingredients? Visit www.iamapeacekeeper.com to get gorgeous—the environmentally friendly way!
The PeaceKeeper Team
(Writer: Renee Estey. Editor: Jessica Smith and Eva Kuhn.)