TRUTH SERUM
Volume 1
Welcome to PeaceKeeper Cause-Metics new blog called Truth Serum. Why call a beauty line’s blog Truth Serum? It is because we need BIG doses of the truth. It is because truth is the single most beautiful quality we have. Truth, when spoken or lived, shines brightly and takes our breath away. Most radically truth helps us see clearly and deeply into what is really important and what is not.
Truth, when lived in every aspect of our lives, creates power in us – but the right kind of power. Yogis say that when one practices truthfulness then ultimately whatever one says will come true. Well, I look at it like this… when someone is really truthful they are deeply trusted; people open their hearts up to them and feel safe with them. When someone is established is real truth, love surrounds them… Now that’s Beautiful!
This is the same for a product brand. When established in real truth, everyone knows it and supports the brand. We see this with Paul Newman’s products and other Lifestyles of Health and Sustainability, or LOHAS, brands. So our blog will focus on truth in business, truth in cosmetics and truth in life.
To start with, why is it important to create a brand that gives its after-tax profits to women’s health advocacy and human rights issues? aim is to allow all of us women in the land-of-plenty can help create a bridge to women and girls who, just by chance of birth, can’t even afford food; let alone lipstick. It is because our empowerment is deeply tied to their well-being and empowerment, because its even more fulfilling to take good care of ourselves while helping others in urgent need!
I call this “co-powerment” – not just my empowerment but our empowerment. This bridge that we can build together will enable us to walk over to things that are not so comfortable for us, enabling us to reach deeper into our hearts to the home of compassion and empathy. This bridge will enable our peers who live in great danger to have a more fulfilled, sustainable, non-violent and free lives. This bridge builds what I call “Eternal Equity”. Equity, real equity; that is probably the single most beautiful thing there is … more beautiful than youth, or wealth or fame. Equity enables us all to feel good… not just some of us. ALL of us…Eternal Equity…Equity that turns out to be the Holy Grail. When win/win is found, a type of gentle sweetness prevails.
Equity inspires us to share, to celebrate together… It actually instantaneously removes loneliness… If I could bottle equity, I would! Instead, I want to whisper it to you like a treasured secret… at all times, in all that you do, PLEASE make it as equitable as you can. I promise you, you will feel GREAT every time that you do.
Therefore, the goal of PeaceKeeper’s Truth Serum Blog is to create this bridge, explore the concept of Eternal Equity, explore what real beauty is and to play! We have such enormous hearts… let’s explore these things together to co-create a more fulfilling life!
