Norway’s fashion industry is taking a big stand this February by taking fur off the runways–permanently– at its biannual Oslo Fashion Week.
The ban is in response to “Mote Mot Pels” (Fashion Against Fur), a campaign that has received support from over 220 fashion insiders. The list includes designers Leila Hafzi, Thomas Ryen of Undorn, John Erling Vinnem of Johnny Love, and the Norwegian branches of Elle and Cosmopolitan Magazine (click here for a full list of supporters).
The founders of MMP, designer Fam Irvoll, stylist Kjell Nordstrom, and editor Hilde Marstander collaborated with Norwegian animal rights group NOAH DyrsRhettigeter (NOAH For Animal Rights) to make Oslo Fashion Week fur-free.
OFW takes place February 14-20th: a time, perhaps, when many Europeans are pulling out the fur coats to battle the biting cold. Considering Norway’s proximity to fur-farming countries—not to mention the weather—its decision to be the only fur-free fashion industry in the world is a huge step forward.
For more information, you can visit Mote Mot Pels’ website (be warned, it’s in Norwegian!) and read up on what some of our favorite blogs– The Fashion Guard, Ecouterre, and Reinvent the Icon–have to say about the issue.
We at PeaceKeeper are supporting Norway in their brave decision. Using animals for clothing—when there are so many alternatives—is a dangerous and cruel practice and we commend Oslo Fashion Week for taking such a strong stance on the matter.
What do you think? Are you a faux-fur fan or does Mote Mot Pels make your hair stand on end? Leave us a comment and let us know!
The PeaceKeeper Team
For more information about PeaceKeeper Cause-Metics, visit www.iamapeacekeeper.com.)